In 1972, when Richard “Dick” Burke and his wife, Cathy, bought the building at St. James Place and the Boardwalk, Atlantic City was in decline. But the Burkes had a strong concept in mind, so they took a risk and went all in on the oceanfront site, rebranding the former Feeley’s Irish Pub and Inn into a spot they called simply “the Irish Pub.” It became a favorite stop for visiting politicians, celebs and sports stars - Joe DiMaggio was famously a regular.